The historic Naples Pier is located on the Gulf of Mexico at the West end of 12th Avenue South. On street parking is supplemented by a parking lot one block East, with additional parking at beach ends of Avenues to the North and South.

A favorite location of fishermen, the Naples Pier features a concession stand and bait shop, and fishing from the pier does not require a fishing license, as the City of Naples has purchased a bulk fishing license for the pier. The beach at the pier also features volleyball nets, and is one of the best places to catch a spectacular Naples sunset.